Google’s go of look for junk, He Cutts, declared that Google has launched a renew of its Web page Structure Criteria. The narrow, also known as the Top Large algorithm, downgrades the position of a website with too many ads at the top or if the ads are considered too annoying for customers.
Cutts said the algorithm was refreshed last Thursday, February 6. Here’s his tweet:
This would be the third verified upgrade to the Top Large criteria, with the complete launch routine as follows:
- Top Heavy 1: Jan. 19, 2012 (impacted less than 1% of English searches)
- Top Heavy 2: Oct. 9, 2012 (impacted 0.7% of English searches)
- Top Heavy 3: Feb. 6, 2014 (impact not stated)
Background On & Recovering From Top Heavy
What is the site structure algorithm? As we estimated from Search engines originally:
We’ve observed problems from customers that if they simply just click a result and it’s hard to find the actual material, they are not happy with the encounter. Rather than scrolling down the site past a number of ads, customers want to see material right away.
So websites that do not have much material “above-the-fold” can be suffering from this change. If you simply just click a web page and the part of the web page you see first either does not have a lot of noticeable material above-the-fold or commits a large portion of the website's initial screen property to ads, that is not a very good consumer encounter.
Such websites may not position as highly going forward.
See also our unique article for when Top Large was first launched, for advice about how a site that is captured may have to delay until the next launch for any changes it’s made to recover positions.
We have not seen many problems within the SEO group around Feb 6th or 7th about any upgrade like this, which indicates it impacted less websites than when Search engines up-dates other filtration like the Panda or Penguin methods.
We’ve observed problems from customers that if they simply just click a result and it’s hard to find the actual material, they are not happy with the encounter. Rather than scrolling down the site past a number of ads, customers want to see material right away.
So websites that do not have much material “above-the-fold” can be suffering from this change. If you simply just click a web page and the part of the web page you see first either does not have a lot of noticeable material above-the-fold or commits a large portion of the website's initial screen property to ads, that is not a very good consumer encounter.
Such websites may not position as highly going forward.
See also our unique article for when Top Large was first launched, for advice about how a site that is captured may have to delay until the next launch for any changes it’s made to recover positions.
We have not seen many problems within the SEO group around Feb 6th or 7th about any upgrade like this, which indicates it impacted less websites than when Search engines up-dates other filtration like the Panda or Penguin methods.
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